Monday August 29, 2011 – Stewart Wolpin
He's not dead, ya know.
All the Steve-Jobs-resigning hagiographies appearing in the wake of his resignation as CEO from Apple sure read that way, though.
Jobs is not only still alive, he's not even leaving Apple. He just kicked himself upstairs (ow). With iCloud (and the massive North Carolina server farm to support it), the iPhone 5 or 4S or whatever they're going to call it, perhaps a cheaper – $99 – 8 GB iPhone 4, the 1.2 GHz Retina-display iPad 3, likely an Apple HDTV, and rumblings of some new Apple innovation, not to mention new MacAirs and the usual next-gen iPods and desktops (damn, I mentioned them) all in the offing, Apple's pending product pipeline is pretty much packed for the next year at least.
And the planning for the company's super Cupertino campus is pretty much finished.
So, the company can certainly run more-or-less on innovation-less autopilot for the next couple of years under Tim Cook, who already has shown he can run the company sans Jobs.
But Jobs isn't doing a Ted Williams imitation. He's still at Apple – "chairman" isn't exactly a do-nothing job – and I wouldn't be surprised to see him on stage introducing the next-gen iPhone and maybe the pipeline products beyond.
That doesn't mean the Apple will stay ripe (sorry) without its iconic founder. Apple is a company whose image is tightly wound up in its Job's cult of personality. Apple and Jobs' have both become mythical rags-to-riches-to-rags-to-riches American comeback stories, and as a disrupter of a half dozen businesses (just one or two would have been impressive enough to ensure his legacy) in just the last decade, Jobs carries a can-do aura that looms above all American CEOs, past and present.
WHO WILL CARE
But Wall Street isn't necessarily known for its sentimentality or what you did for me yesterday. All the moneybags want to know is, will/can Apple succeed long-term post-Jobs?
In the gadget business, a visionary founder's departure has not boded well.
After David Sarnoff ended his 50-year reign over RCA in 1970, for instance, the company that dominated the consumer electronics business like no other before or since quickly disintegrated.
Sony's decline as the consumer electronics business leading company began after co-founder Akio Morito stepped down in 1994 after suffering a debilitating stroke.
Microsoft continues to prosper as Gates does his Andrew Carnegie memorial evil-tycoon-to-beloved-philanthropist make-over, but the company has been lapped by Apple as master of the tech domain.
Yes, there are plenty of companies that continue to operate successfully after their founders have left – Dolby and Intel are prime examples. Kodak, HP and Motorola have had long, successful runs without their famous founders, and their current problems have nothing to do with the departure of George Eastman, Bill Hewlett and David Packard, and the Galvins, Paul and son Robert, respectively.
But for every exception you can name there are dozens of other companies that foundered after their founders' departure – Ampex (Alexander Poniatoff), Fisher (Avery Fisher), Koss (John Koss), Zenith (Eugene McDonald), to name a few.
Wall Street's dilemma is, do Apple's post-Jobs prospects resemble Intel's or RCA's?

