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Friday, April 26, 2013
Monday, April 15, 2013
Have U.S. Blu-ray Hardware Sales Reach Top of Bell Curve?
Monday
April 15, 2013 – Stewart Wolpin
Even as the
streaming home video revolution continues to widen, Blu-ray software and
hardware sales continue to hold their own.
According
to DTC estimates, worldwide Blu-ray hardware sales rose 14% last year, will
rise 13% this year and 12% next year. On the software side, DTC projects worldwide
packaged media sales grew 43% in 2012, and will grow 32% this year and 29% next
year.
But in North
America – or at least in the U.S. – 2013 will be the last year in which Blu-ray
hardware sales show positive growth. Or, it could be the first year Blu-ray
will register the oxymoronic negative growth in the U.S.
In the last
couple of weeks, I've had conversations with executives from Samsung, the
worldwide Blu-ray hardware sales leader, Panasonic and LG, the numbers 3 and/or
4 Blu-ray deck sellers, depending on what month it is. When asked about Blu-ray
sales, all hemmed and hawed Ralph Kramden style – not exactly the reaction one would expect if all things Blu-ray
were as rosy as they appear to be worldwide.
Dave Das,
Samsung's VP for home entertainment products, allowed that the Blu-ray hardware
market in the U.S. was "starting to stabilize," and that unit sales
"seemed to have peaked and are already declining." Das is hoping for,
at best, flat Blu-ray hardware sales in the U.S. this year, but his current
forecasts say there'll be a 3% dip in Blu-ray units by the time the ball drops
in Times Square next Dec. 31.
Tim Alessi,
LG's new product honcho, was a bit more politically circumspect about
negatively projecting this year's Blu-ray hardware sales, estimating small
growth but allowing that sales could easily swing in the wrong direction. But
his body language didn't exactly exude confidence.
Panasonic's
estimates for U.S. hardware sales presented at a recent press event also are
officially flat for the first time.
Without
saying so, it would seem first quarter Blu-ray hardware sales weren't as robust
as these companies would have liked, a downward trend that may be accelerating
as streaming becomes more ubiquitous in the U.S.
Soft disc sales
While
Blu-ray unit growth/decline seems to be teetering on the sales fence in the
U.S., U.S. Blu-ray disc sales growth have already begun to decline, indicating
soft demand for software.
For
instance, DTC projects packaged media sales in North America declining compared
to the rest of the world, steadily dropping from a commanding 48% in 2011 to just
39% this year and 36% next year. By 2017, North American share of pre-packaged
media sales is forecast by DTC to drop to 24%, behind both Europe and
Asia/Pacific.
In the U.S.
market specifically, DEG (Digital Entertainment Group) recently reported
revenue from disc sales declined 5.5% from 2011 to 2012, revenue from
brick-and-mortar disc rental slid nearly 24% and revenue from subscription disc
rentals (i.e. Netflix) dropped a whopping 28%.
Meanwhile,
revenue from what DEG calls "electronic sell-through" (EST) leapt
34.6% while subscription streaming jumped a massive 46% last year.
Sexier streamers?
Obviously,
streaming media and streaming media devices – dedicated media streamers,
videogame consoles and smart TVs – are eating into physical media sales and, by
extension, sales of Blu-ray decks.
What's odd
about this pessimism surrounding Blu-ray hardware sales is that more than
three-quarters of the Blu-ray players sold by the major brands are
"smart" decks, packed with media streaming services such as Netflix,
Vudu, Hulu, et al.
While
Blu-ray hardware marketers know their wares present a high value proposition
compared to dedicated streamers, it doesn't appear they've gotten that message
out to consumers. Both smart TVs and media streamers seem to be perceived as
sexier products, easier to sell than old lady disc players.
Blu-ray
hardware and media sales are likely to continue to grow worldwide, albeit less
robustly as in years past. But it's clear that Blu-ray sales have reached the
top of the bell curve in the U.S. market.
Tuesday, April 9, 2013
Japan’s TV Empires Have Fallen. Will They Rise Again?
Tuesday
April 9, 2013 - Greg Scoblete
All
great empires fall, undone by a familiar pattern of hubris, over expansion,
internal decay, strategic blunders and the rise of mightier competitors. The
consumer electronics industry is littered with its own empires and while their
fall doesn't involve pillaging and Earth-salting (at least, not yet), their ebb
and flow does remind us of the geopolitical empires of old – with a twist. For
unlike ancient empires that succumb to history, electronics empires can come
back from ruin.
The
most prominent example, of course, is Apple, which stumbled to near irrelevancy
only to be rejuvenated by the return of its founder.
Today,
all eyes are on the Japanese TV titans Sony and Panasonic. From a position of
unrivaled strength in the 1980s and 1990s, these two empires have been
crumbling. Fast. The TV divisions of both are bleeding red ink profusely,
hampered by an unfavorable exchange rate, a sharp drop in domestic demand, and
the surging success of South Korean rivals Samsung and LG. Sony lost 80 billion
yen on TVs in 2012, curbing its sales forecast by two million units. It has
suffered losses in its TV business for four straight years.
Panasonic,
which placed a huge and ultimately losing bet on plasma technology, has fared no better with the company CEO musing openly about
dumping its TV business as a “last resort.”
Yet
both firms have insisted that their TV divisions will rebound. Unlike other
Japanese competitors such as Mitsubishi and Hitachi, who have shuttered
production in Japan and curbed investment in TV technology, both Sony and
Panasonic remain committed.
The
question is: are they throwing good money after bad or do these once powerful
empires have an opportunity to rise again?
There’s
reason for, at a minimum, some guarded optimism. For one, the Japanese central
bank has embarked on an aggressive move to devalue the Yen, which would make
Japanese products more price-competitive with Chinese and South Korean rivals. Second,
the TV market is nearing another upgrade cycle with the coming of OLED and
4K/Ultra HD technology.
Both
Panasonic and Sony are investing heavily in OLED and 4K display technology and
the consumer TV market, while sagging, could be rejuvenated as prices for these
displays drop into consumer-friendly territory (likely in 2015 and 2016) and
more 4K content trickles onto the market.
Of
course, Samsung and LG see this OLED/4K wave coming as well and has been also
been ramping up their investment and research into these technologies. Their
powerful market positions clearly give them a leg-up as the new technology wave
reaches the shore. Still, the transition from HD to 4K and from LED to OLED
cracks open a new, and perhaps final, window for once mighty empires to reclaim
some lost territory.
Monday, April 1, 2013
Is Pay TV on the Verge of a Shakeup?
Monday April 1, 2013 – Greg Scoblete
In the Abelian
sandpile, grains of sand are piled up on
each other until the pile reaches a critical state, i.e. the point at which any subsequent grain can cause the entire
structure to collapse. In this model, one tiny grain drop can cause a huge
cascade out of all proportion to the original size of the disturbance because
the sand pile had reached a dangerous threshold of latent instability.
Could something similar be happening
to the pay TV industry? Can a drip-drip of news amount to the piling of sand on
a structure that is about to, not collapse, but be fundamentally reorganized?
Consider:
- Last week HBO's chief executive Richard Plepler indicated that he saw a possible future in which HBO Go is disaggregated from a cable TV subscription and is instead bundled, for an extra $10 or $15 a month, with a broadband Internet subscription. Of course, Plepler hastened to insist that HBO "had the right model" at least for the time being, but the fact that he floated the idea at all when previously HBO execs had pooh-poohed the idea, seems significant.
- Also last week, the Wall Street Journal reported that Verizon was looking to tie the fees it pays to content holders based on how many people actually viewed their content. The idea, Verizon said, was to "stabilize retail prices" for consumers.
- In late February, Cablevision announced a lawsuit against Viacom for bundling MTV and Nickelodeon with small channels such as Palladia and TR3s and, in effect, forcing customers to pay for content they don't watch. Cablevision's competitors, including DirecTV, Time Warner Cable and Charter, reportedly "rallied behind Cablevision" when the suit was announced, according to the New York Times.
While
these online alternatives haven't led to a rash of cord cutting, they're
clearly creating a sense of, not panic per-se, but concern about the trajectory
of consumer video consumption habits. Pay TV providers and content owners alike
may not have hit upon a new formula for the streaming age, but it's clear
there's a lot of movement afoot to find one.
As the
HBO and Cablevision news indicates, there are two possible ways the sand pile
can tip. First, content owners can cut out the pay TV provider middleman and
stream directly to consumers over the Internet. But it's a risky ploy,
particularly if pay TV providers respond by dropping those channels and
throttling consumer bandwidth. The second, and more plausible, scenario is a
proliferation of more bundles. No pay TV provider wants to go fully a la carte,
but competitive pressure from streaming services is likely to open the door to
a greater diversity of channel groupings, including lower-priced tiers to sway
would-be cord cutters.
Suffice
it to say, the sand pile is teetering.
Tuesday, March 26, 2013
DVB-T2 At a Glance
Tuesday,
March 26, 2013 – Jing Sui
How do
broadcasters keep up with the rapid-fire changes in media delivery? Many are adopting or rolling out the next
generation of the most widely adopted digital terrestrial TV (DTT) standard – DVB-T. The DVB-T2 standard has established itself as
the most efficient DTT standard, which greatly improves power consumption and
spectrum use. Broadcasters will need
more ammunition in their arsenals than improved efficiency to keep up with
demand for delivery at any time on any device. That, however is a different
topic that we periodically address here.
Thanks
to more frequent analogue switch-offs and increasing spectrum scarcity, DVB-T2 is being widely slated for next-generation
broadcast transmissions with the ability to provide a minimum 30% in increased
capacity over DVB-T. The standard was first published in 2009, and the update, T2-Lite
for mobile and portable reception, was added in 2011. In countries where DVB-T
services already exist, DVB-T and DVB-T2 services are likely to co-exist for a long
period of time. As a contrast, in countries that have not yet deployed DTT
services, many will leap directly to DVB-T2 instead of first deploying DVB-T.
(The exception is Latin America where most countries have followed in the
footsteps of Brazil by adopting the ISDB-T standard).
Many
countries have already implemented the DVB-T2 standard. A number of European
countries such as Italy, Sweden, and Finland launched DVB-T2 services during
2010 and 2011. UK is the first country to deploy DVB-T2 and it’s being used to
sell HD OTA programming. Outside of Europe, Nigeria, Kenya, Serbia and many
more countries, are expected to follow soon. DVB-T2 trials are also currently
taking place all over the globe; more and more countries are considering DVB-T2
services.
Monday, March 18, 2013
Time Warner Embraces Roku and STB Makers Shudder
Monday
March 18, 2013 – Greg Scoblete
Last
week, Roku, maker of the eponymous media player, announced its third generation
set-top box. Aside from its redesigned menu, faster processor and new,
headphone-packing remote control, the Roku 3 contained something
potentially significant: an app from Time Warner Cable (TWC).
The app
enables over 300 channels of live Time Warner programming to be streamed over
the Internet to Roku-connected TVs. There's no video-on-demand yet, but TWC
says it's coming. Roku owners will have to be existing TWC subscribers using
the company's broadband modem to enjoy access. It is the first time the company
is allowing its cable lineup to be accessed on a third party connected device,
though it does offer live TV streaming on Apple's iOS and Android mobile
platforms.
Of
course, there are restrictions. You have to be at home to use the app (so no
HBO Go password swapping allowed) and you need to be an existing subscriber
within TWC's service footprint. But there are benefits, too. The Time Warner
video stream gets prioritized – it's not riding over the top like Netflix – so
the video quality is high and buffering issues should be minimized, if not
killed outright. The user interface is also remarkably better than the
grid-style display that greets many of TWC's cable subscribers.
For
secondary TVs, the Roku box is effectively a true set-top box killer (at least
"traditional" boxes offered directly by service providers) – and
herein lies its significance. While many traditional box makers have put their
hopes in gateway/client devices to power them through another wave of growth,
low-cost retail boxes like the Roku represent a real threat, since they
effectively serve as a "thin client" themselves. Throw in a network
DVR, and there's little reason for service providers (or consumers) to invest
in an expensive gateway at all.
Time
Warner's decision to hop aboard the Roku raises other interesting questions
about the future of traditional pay TV networks. Today, only subscribers in
TWC's service footprint can access the app, yet the Roku box is sold
nationally. It's not a stretch to imagine Time Warner offering its content to
Roku customers beyond its service area, even if it couldn't guarantee the same
quality as it does to its current subscribers. Other TV providers, like
Verizon, Dish and others, could follow suit. Live cable TV (with an emphasis on
sports and local news) simply becomes another app, like Netflix, competing for
attention.
And
that raises another, thornier issue for Time Warner: net neutrality. Current
net neutrality guidelines prohibit internet service providers from
discriminating among different content providers. By prioritizing the video
delivery of its own video streaming service, Time Warner is clearly flouting
those guidelines. Netflix has already complained publicly about similar behavior from Comcast.
Yet without such prioritization, it won't be possible to guarantee the quality
of service necessary for the Roku to truly serve as a set-top box replacement.
If the
traditional set-top box hopes to stave off this threat, their best hope may not
rest with innovative new products, but with the FCC.
Monday, March 11, 2013
Digital Imaging Industry Deploys Parachutes
Monday March 11, 2013
– Stewart Wolpin
It's
rare for a mature product category on the downhill slide of the bell curve to
cough up not one but two new savior gadgets within a relatively short time
frame. But that's exactly what has happened in the digital imaging business.
Smartphones
clearly have become the go-to digital imaging solution for most consumers. Even
at the recent presidential inauguration balls, it was clear from the coverage
that most of the formally attired attendees were capturing the once (well,
twice)-in-a-lifetime historic moment with their phone cameras.
If
these smart and well-heeled folks decide smartphones are "good
enough" for moments-of-your-life preservation, what hope does the industry
have of maintaining any on-going sales integrity?
As
sales of both point-and-shoot digicams and camcorders plummet faster than Felix
Baumgartner, sales of compact system cameras (CSCs) and wearable actions cams seem
to be acting as the category's parachutes.
The
question is whether either or both new products will prove to be a long-term
solution for what ails the industry. Or, to illogically conclude our parachute
metaphor, if CSCs and action cams can provide the digital imaging industry with
a soft landing.
Yes
and no, IMHO.
Blowing smoke?
Most
of our market research compadres are understandably bullish about the future of
CSC, with 2013 sales expected to represent around 6-10 percent of all digital
camera sales worldwide, depending on who you ask.
But
digital camera makers we spoke to at CES enthusiastically reported CSC sales
beyond their expectations. Admittedly, this enthusiasm may have been smoke
blowing for the benefit of a journalist, but from the genuine glow of glee these
product managers exuded when talking about CSC sales it didn't seem so.
In
the past year or so, Canon, Fuji, Nikon, Samsung, Sony and even Polaroid have
entered the CSC fray with their own proprietary CSC systems, intro'ing models with
even smaller camera bodies than the Micro Four Thirds CSCs originated by
Panasonic and Olympus four years ago. And all unveiled new advanced models at
CES or afterward due to hit stores this month and next.
All
these new CSC camera makers are drooling at the higher margins these shrunken
upscale imagers produce. Even the most conservative forecasts see CSC sales
catching up to D-SLRs in three years or less.
Sure,
CSC sales volume will never approach those of point-and-shoot models a few
years back, but that's not necessarily a bad thing. CSC makers will be happy to
be rid of their loss-leader point-and-shoots, leaving the low-end feature phone
owning market to supermarket camera vendors such as Vivitar and GE.
By
2016, CSC body and lens kits could drop below $300 without an appreciable loss
in margins (thanks to increased manufacturing economy-of-scale efficiencies).
Combined with trimmer distribution, camera makers could maintain a semblance of
historic digital camera revenue levels sans the distribution and support
headaches of high-volume/low-margin point-and shoot models.
It's
easy to see a future 5-10 years hence in which CSCs represent a plurality of digital
camera sales.
What the fashionable
X-treme sporter is wearing
Camcorder
sales numbers are a greater wreck than the Titanic. With the virtual
disappearance of the Flip camera – after all, why spend $150 on a standalone slab-shaped
HD camcorder when your smartphone has an equal or better video recorder built
in? – camcorder unit sales collapsed, dropping around 25 percent in each of the
last three years in the U.S., according to CEA.
The
lone pillar propping up the camcorder category is the new small and lightweight
"wearable" action cams that mount on helmets or handlebars. GoPro's
Hero3 has been the top selling camcorder on multiple Amazon sites worldwide
since it came out last fall, for instance. And wearable models from Contour,
Liquid Image and Ion also have proven increasingly popular; some industry wags
estimate action cams represent around 20-25 percent of camcorder sales.
Just
as they took notice of the Flip phenomena, mainstream camcorder makers have
taken notice; JVC was the first ski-jumper with its Adixxion wearable cam,
followed by Sony with its two cleverly-named Action
Cam
mountable models (one with Wi-Fi, one without) and Panasonic's
A100. No doubt there's more
action cam action to come.
But
with its limited demographic – extreme sporters – just how sustainable is the
action cam business?
Flip
cams had a far-wider constituency (everyone) and yet proved to be merely the
Pet Rock of camcorders. Action cams have a much smaller, yet admittedly more
dedicated, user base. As a result, action cam sales may be more sustainable
than Flip cams, but certainly not in the same numbers.
With
a limited purchasing public, the action cam niche may not support the number of
me-too makers the currently exciting category may attract.
Whether
or not the CSC/action cam parachutes prevent an eventual total crash of the
digital imaging market remains to be seen.
Tuesday, March 5, 2013
No Mad Dash to MPEG-Dash
Monday
March 4, 2013 – Greg Scoblete
On
March 31, the DASH Industry Forum will release its final guidelines for the
MPEG-DASH standard (now dubbed DASH-264). It is a culmination of several years
of effort to unify the industry around a single standard for adaptive bit rate
streaming: i.e., the practice of dynamically adjusting the video quality of
streamed content to mobile devices to account for bandwidth constraints.
DASH
aims to unify three disparate adaptive bit rate technologies (Microsoft's
Smooth Streaming, Adobe's HTTP Dynamic Streaming and Apple's HTTP Live
Streaming or HLS) into a single standard to further drive adoption of streaming
video. Yet as of now, only Microsoft and Adobe have endorsed the standard. While
Apple has contributed some technology to the DASH standard, it has yet to
endorse the final implementation.
This,
needless to say, is a major blow.
While
Apple's mobile dominance has come under increasing pressure from Android and a
resurgent Microsoft, it still dominates the tablet market and will likely
maintain a preeminent position for several years yet. A study from video
monetization firm FreeWheel indicated that Apple's iOS accounted for 60 percent of mobile
video views (Android trailed with 32 percent). Any streaming video standard
that does not incorporate Apple is leaving an unacceptably huge swath of the
market untouched.
Apple's
reluctance to endorse DASH hasn't stopped encoder manufacturers from rallying
around the standard, or hailing its inevitability, but it has dimmed
some of the optimism that the standard would deliver on its promise of
simplifying an operator's life.
Indeed,
at CES 2013 enthusiasm for DASH was far more muted than it was at NAB just
several months earlier. Rather than an inevitable convergence of disparate
standards, some industry players believe that DASH and Apple's HLS may
co-exist. This will naturally frustrate equipment and chip makers, who will
have to build in support for both standards. It will frustrate content creators
and distributors to, as they grapple with multiple formats.
It also
raises questions about how Apple uses its dominant market share position. As
Michael Vitale observed, the late Steve Jobs relentlessly bashed
Adobe for the proprietary nature of Flash while patting himself on the back for
embracing open web standards such as HTML5, CSS and JavaScript. Yet by
withholding support for DASH in favor of the proprietary HLS, Apple is
mirroring the same strategy it complained to Adobe about.
Apple
hypocrisy aside, even a slower trot to DASH is unlikely to curb the momentum
for multi-screen video delivery. Much like the mobile ecosystem market itself,
it's just likely to be more fragmented than many would like.
Monday, February 25, 2013
Gaming Everywhere, But Don’t You Want Them At Home?
Monday
February 25, 2016 – Shelby Cunningham
It’s
still a little early to know if Sony has something else up its sleeve, but
after the PS4 announcement I feel like Sony isn’t meeting the competition head
on. The Xbox 360 has been the PS3’s primary competitor, and the Xbox 360 has dominated
the living room in terms of gaming and Internet video streaming, as well as being
able to be used as a pay TV STB in some instances. Sony logged success with its
streaming services too but Microsoft has been more aggressive and successful at
taking over the living room for gaming and video streaming.
Microsoft
hasn’t even officially announced the next generation Xbox yet and we have
already heard significant rumors about focus on TV integration, use as a pay TV
STB, DVR, and Internet streaming, as well as traditional gaming of course. We have seen the official PS4 announcement
that promises a new controller and the integration of cloud gaming for backward
compatibility. In addition Sony wants to focus on “gaming everywhere.”
With
the announcement of the PS4, why does it appear that Sony has shifted visions with
this new “gaming everywhere” focus? Similar to the familiar “TV everywhere”
system and movement, Sony wants to bring gaming wherever the gamer may happen
to be. This is an interesting concept for consoles, which in years past have
sought to bring the gamer into the living room and tried to convince him or her
to use the console for more than just gaming (to use it for all kinds of
entertainment in fact).
Why
build a sophisticated piece of hardware to plop into a living room and then
send the gamer out into the world? Why
not just allow them to update their PS3s and other Sony hardware devices, making
use of the recently acquired Gaikai cloud gaming capabilities?
Not
emphasizing a “media center” aspect of the new system appears to be a change in
strategy, or at least, messaging.
To be
fair, many people will appreciate the focus on gaming, but I believe a wider
audience will not be available down the road for this device unless it offers
more than games.
Tuesday, February 19, 2013
Can BB10 and WP8 impact Android/iOS smartphone dominance?
Tuesday February 19,
2013 – Stewart Wolpin
Republicans/Democrats.
VHS/Beta. Team Jacob/Team Edward (ask your kids). And, of course Android/iOS.
Most folks,
especially technology folks, like a simple choice, one or the other (the
Xbox/PlayStation/Nintendo ménage Ã
trois a notable exception). All of which makes the recent rumblings of
competition in the smartphone space so fascinating.
According to recent
figures from a number of sources, Google and Apple are battling over nearly 90
percent of the smartphone market. But two wannabees – one a former king looking
to reclaim its crown, the other a potential usurper – are fighting an uphill
battle. As in the real world, however, third-party and even fourth-party candidates
don't stand much of a chance.
Take Windows Phone 8,
please – at least that's what Microsoft is pleading. But despite having a
critically lauded interface (personally, I think it far superior to
Android
for novice smartphone users), Microsoft's smartphone share actually shrank in
the holiday shopping Q4 last year, from 3.6 percent to 2.9 percent.
Microsoft's problems
Any increased consumer adoption of Windows Phone 8 faces
four major
hurdles.
One, being the soft
acceptance of the Windows 8 desktop OS. Microsoft clearly hoped the creation of
an end-to-end OS ecosystem a la Apple would lead to broader WP8 market share.
But according to Net
Applications,
uptake of Windows 8 didn't even reach Windows Vista's levels.
Two is Microsoft's demographic
marketing approach. Ads from Nokia, especially for its Lumia 920, for instance,
are aimed at perhaps the most loyal user group in tech history – iPhone owners.
iPhone is an OS you switch to, not from.
No, the soft
underbelly of the smartphone market is Android, whose users rarely take
anywhere near full advantage of the often overly complex OS and whose users
lack a parallel desktop version. Given the open nature of the OS, Android
owners are far less emotionally and technologically invested in the Google
ecosystem than Apple acolytes are, which means it should be easier to lure
Android owners to switch to the friendlier WP8 platform.
Even lower-hanging
fruit for Microsoft are feature phone owners susceptible to compelling reasons
to jump on the smartphone bandwagon.
Colorful WP8 handsets
– and low pricing (Verizon is offering the wonderful Nokia Lumia 822 for free
on contract) – are clearly designed to target non-smartphone owners. But
Microsoft's marketing seems to completely ignore this non-smartphone owning
constituency.
Three is a lack of
enterprise adoption. Since Microsoft is targeting lower-end consumers, WP8 has
gained no corporate traction. Without some sort of management mandate, there's
no forced foundational user base.
Finally there's Microsoft's
smartphone party arrival tardiness. For most consumers, the market has already
made up its mind – Apple or Android. No matter how clean, efficient and
innovative WP8 is, the OS is perceived as an interloper, a Johnny-come-lately
and especially a gamble. Why invest, consumers ponder, in an ecosystem that
might not be around in a year or two?
Given this last
hurdle, WP8 future – or lack thereof – may result in a case of self-fulfilling
prophecy.
BlackBerry's problems
BlackBerry's task is
more daunting than WP8 because of its fall from its once lofty smartphone
market perch.
Less than three years
ago, BlackBerry lorded
over the smartphone world. Even after iPhone had been available for
two years, BlackBerry still maintained a significantly larger share of the
smartphone market over iPhone.
But now, BlackBerry's
share of the smartphone market is minuscule in comparison (ouch), and still falling
fast (oucher).
What doomed
BlackBerry wasn't iPhone or even Android or even its own failure to develop a
compelling touchscreen alternative – it was the iPad.
Realizing its error
in ignoring the enterprise market when it unveiled the iPhone, Apple carefully
laid the foundation for corporate adoption of the iPad. iPad then served as a
Trojan Horse for executive acceptance of iPhone and iOS.
What has followed in
the last two years is an exodus more shocking than the Hebrews from Egypt.
Company after company, government agency after government agency, have abandoned
BlackBerry for Apple, with several high profile switches awkwardly announced
(for BlackBerry) in the days after the introduction of BlackBerry 10 and the Z10 handsets on January 30.
Worse were two very
public BB10 burps. First came the death of New York Magazine's Z10 review unit
and subsequent tongue-in-cheek
eulogy.
Then, there was a tweet by newly-minted BlackBerry creative director Alicia
Keys – reportedly from an iPhone. Keys awkwardly asserted her Twitter account
had been hacked
and that she's been using her Z10 exclusively in 2013, but the mainstream media
may have missed (or not believed) this subtlety.
The BlackBerry Z10 is
a fine device, despite the death of New York Magazine's review unit, and BB10 represents
some solid OS steps forward. But neither is likely enough to cause a reverse
migration – it's sort of like leaving a second spouse to go back to your first
just because s/he's had plastic surgery and gotten a better job.
While the Z10 and BB10
may help stabilize BlackBerry's bleeding, it may be a case of too much, too
late. The damage to BlackBerry's tainted corporate reputation may be too much
to overcome. Combined with Microsoft's WP8 seeming failure, it seems Apple and
Android will uneasily maintain their smartphone market dominance.
Monday, February 11, 2013
Pay TV's Future: Curation, Not a la Carte
Monday
February 11, 2013 – Greg Scoblete
"I bought a bourgeois house in the
Hollywood hills, with a trunk-load of hundred thousand dollar bills. Man came
by to hook up my cable TV, we settled in for the night my baby and me. We
switched ’round and ’round ’til half-past dawn. There was fifty-seven channels
and nothin’ on." - Bruce Springsteen
When the
Boss sang "57 Channels (And Nothin' On)" the year was 1992. Fast forward
to today and Springsteen's channel-surfing woes would be much, much worse.
This over-abundance
of content has naturally led to a lot of frustration. On the consumer side, there's
the sense that the majority of their cable bill goes to pay for channels they don't
watch. For pay TV providers it creates a complicated user experience that
manifests itself in an impenetrable grid/program guide that everyone agrees is
cumbersome in an age of visually rich user interfaces.
One
solution that's frequently bandied about is "unbundling" or "a la
carte." Rather than group channels together into various service tiers,
pay TV operators could, the theory goes, simply let consumers pick, chose and
pay for only the channels they're interested in seeing. In practice a la carte
simply isn't feasible given today's market structure. While it's true that
sports packages consume a disproportionate share of an operator's programming
costs, smaller, niche channels may struggle to stay viable when their reach
shrinks, as it naturally would in any unbundling scheme.
But
there is a new, alternative future coming into view, and that is
"curation." Rather than sift through an endless channel guide, pay TV
operators will present their customers with a selection of content that they
believe is of interest, using recommendation algorithms in the same way that
Netflix is able to surface shows you may enjoy. They will also enable greater
customization. At CES, the cloud-based user interface firm ActiveVideo showed
off technology that would allow pay TV subscribers to create customized channel
clusters based on themes (sports, science, etc.) with live video thumbnails for
each channel grouping.
Cisco
also stressed content personalization during its CES press conference. Their
new "Snowflake" interface, which will be rolled out to service
providers as part of Cisco's Videoscape Unity package, combines multiple
content sources -- pay TV channels, video-on-demand, YouTube, social networks
-- into an experience that can be personalized to each member of the home. The
same content recommendation algorithms that Netflix and Amazon use to such
great effect are being ported over to cable and IPTV providers to deliver this
personalized experience.
In the
curated future, you'll still subscribe to hundreds of channels, but you'll only
see those that you're interested in. You will have, in effect, the illusion of a la carte, if not the trimmed
bill that should accompany it.
Looking
ahead, it's also possible that this curated approach will suck more wind out of
Apple's (still opaque) TV plans. Aside from Siri integration and an elegant
display, the big hope underpinning an Apple foray into TV is the notion that
they will be able to force an a la carte approach on pay TV providers. If
consumers are getting something close to the a la carte experience from their
pay TV providers, they'll be less tempted to jump ship for a "virtual
MSOs." At least, that's the theory.
Monday, February 4, 2013
Optical Illusion
Monday
February 4, 2013 – Maya Jasmin
So
another CES has come and gone and in the past few weeks my colleagues have so eloquently highlighted what stood out on the
showroom floor, and any extensions of that floor – i.e. hotel rooms, lunch
tables, or cramped corners in the press room – that showcased the next big (or
little) idea. And I must admit, as a relative newbie to the show I was starry
eyed and intrigued by all the gadgets, from the robot that rode a bike to the
beautiful and lifelike 8K HDTV display (with a picture so crisp I shamefully
admit that I thought it was a mural when I passed by). But after the show was
said and done it was those products that are no longer drooled over or blogged
about that danced around in my head.
With
connected TVs, phones, tablets, and gaming systems being the stars of the show,
what about the less glamorous products that are no longer under the spotlight,
such as DVD and Blu-ray Disc players? Despite
reports of near death, DTC forecasts significant shipments for the next five
years and likely beyond within the DVD and Blu-ray Disc market. Even in the
face of decline, prerecorded DVD and Blu-ray disc shipments are expected to
hover above the annual 4.5 billion mark as far out as 2017. And even though Blu-ray
doesn’t come close to rivaling its DVD predecessor in shipment volume or
longevity, it continues to pump life into the market. Player shipments are
expected to experience nominal growth over the next five years with 128 million
units shipping in 2013 and 140 million in 2017 on the strength of Blu-ray Disc
players. Taking into account PCs and video game systems, DVD and Blu-ray Disc
devices are expected to ship over 400 million units annually through 2017.
Even with
Internet-delivered and DVR-archived content eating into the market, packaged
media continues to hold on to a large portion of the video delivery market with
significant growth in select geographies. The days of prolific growth are long gone
and most surely will never return for the shiny disc. But to write the packaged
media obituary is premature and to ignore it altogether is to miss one of the
most significant revenue streams in the video entertainment industry.
For
more information on DTC’s Video Optical Disc market forecasts, you can go here to see a table of
contents for our Video Optical Disc: Devices and Media report.
Monday, January 28, 2013
Digital Camera Schizophrenia
Monday January 28, 2013 – Stewart Wolpin
At the recently
concluded CES, every major digital camera maker expanded the number of their
point-and-shoot SKUs endowed with Wi-Fi. Many product managers told me all
their point-and-shoot SKUs would include Wi-Fi in just a couple of years.
This connected feature
addition is obviously a reaction to the termite-like affect smartphones are
having on the digital imaging business.
About 687 million smartphones
and tablets (a majority include cameras) were shipped worldwide in 2012, and DTC predicts there will be 1.5 billion shipped
in 2017.
DTC estimates fewer
than 135 million digital cameras were shipped worldwide in 2012, projected to drop
to below 100 million by 2015.
Particularly
vulnerable are point-and-shoot models, shipments of which DTC expects to drop from
94 million this year to just 66 million by 2017.
This sales
deterioration could easily speed up; in the U.S., as smartphones plummet in
price, smartphone owners are expected to top 60 percent of all mobile phones by
mid-year.
To compensate for
this digital camera collapse, camera makers have turned in force to
higher-margin compact system models, a tactic which seems to have staunched their
overall sales and revenue hemorrhages.
On the
point-and-shoot end, however, manufacturers are flummoxed on how to compete
against enhanced smartphone camera capabilities. This year, all top-line smartphone
models are expected to offer 12 or 13 MP images, resolution expected to become
the new normal, with more advanced camera-like face-recognition, zoom, HDR and
editing features.
Hence the expanded
number of connected cameras. Camera makers figure adding smartphone-like
Internet connectivity, or even models with the Android OS, will help their
point-and-shoot models compete against smartphones.
Except in most cases,
digital camera Wi-Fi does not necessarily provide a link to the Internet for
instant sharing. Instead, camera Wi-Fi provides a direct Wi-Fi link to a
smartphone, to which photos can be automatically transferred and from which can
then be shared.
But this is a Catch-22
point-and-shoot Wi-Fi inclusion strategy.
A point-and-shoot
camera with Wi-Fi would only appeal to the owner of a smartphone. Except a
smartphone owner already owns a camera with Wi-Fi – their smartphone, which
takes photos that are "good enough." Or, a standalone digital camera
doesn't take photos that are vastly superior enough to warrant carrying around
an extra device and performing an extra step for sharing snaps.
Conversely, Wi-Fi in
a digital camera would be largely useless to the largest population of
potential point-and-shoot purchasers – feature phone owners.
So what will happen
to the digital camera business? Mainstream makers may decide to completely
abandon the low-end of the point-and-shoot market to drug-store brands such as
Vivitar and Polaroid and concentrate instead on the more lucrative CSC product.
While overall digital unit sales would continue to drop, profitability would at
least stabilize.
Monday, January 21, 2013
At CES, a TV Disconnect
Monday
January 21, 2013 – Greg Scoblete
The
Consumer Electronics Show isn't known for producing cognitive dissonance (sore
feet are another story). But walking the show floor and keeping half an eye and
ear tuned to the media frenzy that follows in its wake, it wasn't hard to find
it in abundance -- at least around television.
Take
what was arguably the show's biggest trend: the emergence of 4K (aka Ultra HD)
televisions. From the established TV leaders like Samsung, LG and Panasonic to newcomers
to the North American market such as Hisense, enormous 4K TVs dominated the
show floor. Sure, they're priced for the one percent (Sony's, for instance,
will set you back a cool $12,000), but TV manufacturers are clearly banking on
4K to generate another upgrade cycle now that 3D TV has stalled out.
Yet
when it came to pay TV providers and the companies, like Cisco and Akamai,
tasked with actually delivering video content to the home, 4K was not on
anyone's lips. In fact, the discussion wasn't about how to ram higher quality
video into the home but how to shrink down and disperse existing HD video to
multiple, lower resolution, mobile screens.
Dish's
big CES news, for instance, was the addition of its Sling transcoding
technology to the Hopper DVR, allowing subscribers to access live TV and DVR
content on mobile devices away from home. Cisco's introduction of Videoscape
Unity -- the next iteration of its video delivery infrastructure and service
platform -- focused exclusively on personalized content and "second
screen" functions.
If 4K
is the next big thing, in other words, someone forgot to tell some of the key
players.
There
were several exceptions, of course. Broadcom announced its first ever chip to
support the HEVC/H.265 codec -- compression technology deemed essential for 4K
broadcasts. European satellite firm Eutelsat also unveiled its first
"demo" channel broadcasting 4K content.
Yet it
was evident that the immediate future of TV has nothing to do with huge,
ultra-crisp displays but how to incorporate those tiny, less-than-optimal LCDs
on smartphones and tablets into the viewing experience.
Monday, January 14, 2013
CES Coming-Out Party for UHD
Monday January 14,
2013 – Stewart Wolpin
"What did you
see that was cool?" is the per usual post-CES question posed to show-goers
by both fellow show-goers making sure they didn't miss anything (I missed the
female body painting at the iWare booth, for instance) and by non-attendees who
apparently haven't read any of the terabytes of online coverage.
The question usually
implies what cool gadgets one has seen. After all, this week at CES there will
be 20,000 new gizmos unveiled, both on the show floor and at satellite events
and in off-campus hotel rooms.
But the
"cool" things at CES may not be new products but the emergence of two
disruptive trends:
• large screen
ultra-high definition (UHD) 4K TVs
• connected –
everything
Neither of these trends
are necessarily new. Major TV makers have been exhibiting UHDs for the last
couple of years as prototypes. At last year's IFA, every major TV brand exhibited some
variation of 84-inch or larger 4K or 8K set.
But at this year's
CES, the TV expectation was the fulfillment of last year's OLED promises by LG
and Samsung. (Only LG was specific about specifics – March, $12,000, starting
in Korea.) Both Panasonic and Sony surprised show-goers with "oh,
yeah?" "world's biggest" (by an inch) 56-inch OLED models, and
both LG and Samsung claimed "world's first" status for their curved
OLED displays (the purpose of which escapes me) but none noted any intention to
actually manufacturer and sell either.
As a result, the OLED
thunder was stolen by the proliferation of slightly more definitive 4K UHD plans.
LG, Sony, Toshiba and
even Vizio not only unveiled 3840 x 2160 pixel 4K 3D LED smart UHD models, they
unveiled them in three sizes; LG and Sony in 55, 65 and 84 inches, Toshiba in 58,
65 and 84 inches and Vizio (using panels from Sharp, which ironically did not
announce any definitive UHD plans of its own, just its own 70-inch UHD
prototype) in 55, 65 and 70 inches. Samsung plans on selling just one UHD SKU,
a "world's largest" 85-incher, although they exhibited a 110-inch
model.
All have said they'd
start selling their UHDs in the spring – and with each exhibiting UHDs in
different sizes, it's a more believable claim than those made for OLED.
True, the 84-inch UHD
models will run in the pricy $20,000-$25,000 neighborhood. But the smaller
models may not be any more expensive than the first round of flat panel 720p
HDTVs back in the late 1990s, which experienced healthy sales from the same
"look what I have!" crowd likely to be attracted to 4K now that everyone has a 60-inch flat screen.
Vizio swore it would offer its UHD at more friendly prices.
Perhaps given the
price competition now devouring the current 1080p world, it shouldn't be
surprising to see manufacturers drooling at the prospect of higher-margin UHDs.
On Sunday, CEA
analysts projected UHD sales would reach 23,000 in the United States this year,
1.5 million by 2016. Considering the start these sets will get this year from a
variety of brands, these projections may be spectacularly low.
To me, what I saw at
CES was the shocking coming-out party for UHD.
Next time, I'll
discuss the CES coming out party of universal gadget connectivity.
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