Monday September 14, 2009 – Shelby Cunningham
Advanced Video Optical Disc PC sales have suffered during the recession. Instead of opting for the traditional PC with an internal Blu-ray Disc (BD) drive, consumers are favoring netbooks. Netbooks ship sans internal optical disc drive, allowing for a smaller form and lower price tag. Perfect for the current economic storm we are weathering.
But don’t fret if you are a fan of the traditional PC experience, DTC expects shipments of BD PCs to gain traction starting in 2010. DTC estimates about 4 million units to ship by the end of 2009 with a 226% year-over-year growth rate expected between 2009 and 2010 translating to over 13 million units shipping in 2010. DTC expects triple digit year-over-year growth between 2010 and 2011 as well with nearly 52 million units expected to ship in the latter.
While netbooks are certainly noteworthy machines that have done much to keep the PC business afloat during the rough economy, they do come with drawbacks that leave some consumers wanting more. For that demographic of consumers upgrading to a traditional PC is just around the corner and the change from just being able to do simple internet and word processing functions will feel quite nice.
